Is there a more round-about way to start a business? Our founder started COGITA in 1983 while working full time - after completing a computer science degree at the University of Otago in Dunedin New Zealand. But sales were bad and progress was awful. So our founder went back to Otago University in 1984 and completed a masters degree in business administration.
Critical thinking - the laziest, cheapest, fastest way to work out cause & effect.